A Fortune 500 company was shifting from product to solution sales. It had previously made a major investment in multiple sales effectiveness tools. With only a 2% adoption rate, those tools weren’t successful.
SWIFT developed an engaging national sales meeting to encourage adoption of the training tools through the use of friendly competition. The meeting included comedic skits on the evolution of selling, best practice videos, live workshops with story-based learning for different vertical markets and prizes for top performances. We also created a custom microsite for pre-work and onsite completion and measured the event’s success with performance metrics.
The meeting was a whopping success, increasing sales enablement from 2% to a 92%. The use of competition drove interest and engagement and post-meeting surveys demonstrated highest-rated national sales meeting in company history.
National Sales Meeting
Meetings & Events